BELIEFS AND OFFER
My beliefs about brands
-The edges between products, brands, services, companies, communication ideas, media and people who are involved with the brand are becoming more and more blurred. Actually, it was probably always so but we are only now really picking up on this.
-What a brand does and how it behaves will increasingly take precedence over what a brand says about itself
-For every brand, each individual has a different personal experience of that brand. We must try to understand the collective elements of the brand that we have as shared experience in order to develop communications.
-What’s this brand about?
I offer an analysis of the substance and content of the brand in total using the rational, emotional, sensory and intuitive modes of perception.
-Brand plans of action
What could a brand do in order to enrich people’s lives on many levels beyond simple product benefits and thus achieve its goals?
-Sparking brand communication ideas
Inspiring ideas that will delight, entertain, and enchant (and ultimately sell) via finding uniting human truths
-Seminars and training
I am very happy to devise and run seminars and training sessions on planning-related topics, in close co-operation with agency or client partners
The way I work
I have over twenty years experience in the business of marketing and advertising, across markets, categories, languages and challenges.
I am always open for the new in that each project is treated differently. I have no set formulas or processes.
As a freelancer, working from my home in Bruchköbel, I am constantly in touch with the real world.
When working with clients, the things that are important to me are mutual respect, open-ness, simplicity, courage and integrity.
Some brands, organisations and agencies I’ve worked with since 2003:
Procter & Gamble
Stiftung Bauhaus Dessau
Buena la Vista
Demner, Merlicek & Bergmann
Heye & Partner
Huth & Wenzel
Saatchi & Saatchi
Saatchi & Saatchi Healthcare
The Value Engineers
If you would like to get in touch
via e-mail, then please click here.
Or you can call me on one of the numbers below. I look forward to hearing from you.
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Responsible for the content of this site:
+49 (0)6181 989145
+49 (0)170 2347240
Tax ID: DE 224 267 451
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